Paid Social
Social Media Ads for Instagram and Facebook
Meta campaigns for reach, remarketing, and inquiries. Built clearly, steered by performance, and shaped around the actual offer.
Paid Social
What has to be right in the campaign
01
Clear campaign structure
02
Ads with a clear message
03
Ongoing evaluation
Platforms and use cases
Not every campaign plays the same role. Depending on the goal, social ads can drive awareness, retarget warm traffic, or support direct conversion.
Best suited for visual hooks, fast attention, and feed or story placements.
Useful for broader audiences, local campaigns, and clearer offer communication.
Remarketing
Designed for people who already visited the site or interacted with the offer.
From offer to active campaign
Define the offer and goal
Clarify whether the campaign is built for leads, sales, reach, or remarketing.
Prepare structure and creatives
Build campaign logic, audiences, visuals, and messaging around the offer.
Launch and testing phase
Run early variants in parallel to compare hooks, audiences, and placements.
Optimize in production
Adjust budget, creatives, and targeting continuously as performance data comes in.
Scope
Concrete elements included in ongoing execution.
Campaign setup
Clean campaign and ad-set architecture with matching audiences and objectives.
Ad variations
Multiple copy and creative angles for testing and iterative improvement.
Reporting and next steps
Clear feedback on what is working and where the campaign should be sharpened.